Taco Bell's Coin Drop Game is Back!
Taco Bell announced it is relaunching their iconically nostalgic Coin Drop game. And it's back with a modern twist – trading in countertops for the Taco Bell mobile app. Available to Taco Bell Rewards members, the fan-favorite fundraiser will run now until August 14, 2023 and a digital "coin" will appear when customers opt to Round Up their total to the nearest dollar in the Taco Bell app while ordering (or visit ta.co/coindropamoe) to request a coin without making a purchase or rounding up), giving fans a shot at playing the game and a chance to win one of three classic menu items for free*. Rounded up funds will go directly to the Taco Bell Foundation** to support the next generation of leaders with scholarships, grants, and educational experiences.
For a limited time, when Rewards Members opt to Round Up in the Taco Bell mobile app and check out, they will receive a digital "coin" and 10 bonus loyalty points added to their Taco Bell Rewards account to go toward their next reward (limit 1 per day). After placing a mobile order and "rounding up," customers will see an updated Coin Drop banner on the app's homepage where they can either practice or use their digital "coins" to play the game for real. The objective is to land their virtual "coin" on the lowest pink paddle to attempt to win a free Taco Bell menu item. Prizes include the customer's choice of Cinnamon Twists, a Crunchy Taco, or a Bean Burrito—the same reward choices as the original Coin Drop game.
* NO PURCHASE OR ROUND UP NECESSARY. Must be a legal resident of 50 U.S. or D.C., 16+ and registered for a Taco Bell® Rewards Program account on the Taco Bell® mobile app. Promotion begins 7/11/23 7:00am PDT and ends 8/14/23 11:59pm PDT. To receive one game play without making a purchase or rounding up, complete the form here, agree to the Terms and Conditions and Official Rules and hit submit before 8/14/23 11:59pm PDT. LIMIT: You can earn one coin per day regardless of your method of participation. Subject to Terms and Conditions and Official Rules. Void where prohibited.
